BURN-OUT Fitness Studio
How BURN-OUT Outranked Slam Gym on Google
A Tamil Nadu gym brand outranked Slam Gym on Google with white-hat SEO only: 2,340 organic clicks, 61 enquiries in 120 days. By Tom Joe James.
Burnout Fitness Studio is a gym brand in Tamil Nadu. It chose to work with FOS Automations, and with me directly, for its website and search presence. By September, it was ranking #1 on Google for “best gym in Tamil Nadu” and above Slam Gym in the organic results, using white-hat methods only.
The Result:
As of 10th Oct 2026, BURN-OUT Fitness Studio ranks above Slam Gym in Google’s organic results for “best gym franchise in tamil nadu”. The dated screenshots below show BURN-OUT ahead on every check I recorded. This was done with white-hat SEO only: no paid links, no link schemes and no shortcuts. These are organic positions, separate from the small ad test described below.
- Client – BURN-OUT Fitness Studio, a gym brand with 28 locations in Tamil Nadu
- What I did – Website, SEO, [brand and entity consistency], a small Google Ads test
- Period measured – 22 May – 19 Sep 2026 (120 days)
- Data sources – Google Search Console, Google Ads, the website’s enquiry forms
They had no proper branded website, SEO was almost non existent. Broken Formats, No Corroborations
How It was done:
- Rebuilt the website so each service and location had a clear page.
- Targeted the searches buyers use, including “best gym in Tamil Nadu” and “best gym franchise in Tamil Nadu”.
- Made the brand consistent so Google could connect the dots:
- On-page and technical SEO
- What I did not do: no paid links, no link schemes.
- A small Google Ads test with ₹1,360 of spend, to see what paid search would add. It does not affect the organic rankings above.
| Measure | Result (22 May – 19 Sep 2026) |
|---|---|
| Organic clicks | ~2,500 |
| Organic impressions | ~150,000 |
| Average position (organic) | 5.1 |
| Paid clicks | 239 for ₹1,360 (₹5.70 per click) |
| Enquiry forms asking about the gym | 61 |
BURN-OUT Fitness vs Slam Gym: the evidence
Rankings fluctuate. These are dated snapshots, not a guarantee, and the claim is about Google’s organic results only, not about the gyms themselves.
- Date: 10-10-2026
- Query: “best gym franchise in tamil nadu“
- Device: “Chrome Incognito – Macbook m4 air”
- Location: Chennai
Growth while we worked together
BURN-OUT chose to work with me directly in May, and over the months that followed we kept building on the site and its rankings.
- 22-May-2026: project starts
- 22-July-2026: first page-one rankings confirmed
- 13-September-2026: Burnout opens its 29th franchise location
In their words, from A. Fahad Jahangir - Founder of BURN-OUT FITNESS STUDIO
"We like your work, You are doing good job. Keep doing whatever you were doing"
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